Awaken your inner confidence with the limited edition lipstick set by celebrity makeup artist Harold James. With its luminous, red hue, sensorial texture and fine leather case, it’s the ultimate ally to convey passion and strength.

Le Rouge Harold

"Wearing the right energetic red makes you stand taller. You feel more defiant, and people pay attention to what you say. Le Rouge Harold looks gorgeous on literally every woman’s skin. The person who wearsthis lipstick is strong, determined and passionate."

The best of nature

Made with over 86% ingredients of natural origin, Le Rouge Harold’s clean formula is free of microplastics, beeswax, parabens or silicone.

The collaboration

"La bouche rouge gave me the opportunity to take my time in creating my ideal lipstick. I absolutely wanted to get the perfect undertone that would bring this special light to Le Rouge Harold and work with all skin tones"

The perfect look

"A radiant complexion, some mascara and your red lipstick. I hope this luminous red can awaken your inner confidence."

"When conceiving the shade, I wanted every women to feel empowered."


How did your love story with La bouche rouge, Paris begin?

The first time I held a La bouche rouge lipstick in my hands, I was impressed by its elegance, its timeless design and also by the brand's unwavering commitment to sustainability and transparency.

What aspect of the brand speaks to you the most?

I am very attentive to the issue of waste in fashion and beauty, and I appreciate that La bouche rouge is able to offer beautiful design objects made to last. This is one of the biggest shifts in philosophy I've seen in the beauty industry.

What do you and La bouche rouge have in common?

Our desire to create a new kind of luxury, where each individual is at the center, without compromising our future on this planet.

What do you want people to feel when they apply your shade?

I hope this bright red can revive self-confidence during a professional meeting, a date or an evening with friends.

What was the inspiration for the shade you created? What did you want to achieve?

Strength, passion, and determination are just some of the words to describe Red Hiccup. Celebrity clients of mine often wear haute couture dresses when they walk the red carpet. I'm always fascinated to see the way certain carefully crafted fabrics illuminate their faces. The idea was to find a red that could provide this same kind of glow, in one application.