![](http://laboucherougeparis.com/cdn/shop/files/Red_Family.jpg?v=1714039204&width=2492)
Circularity
The beauty industry is the 3rd most polluting plastic. La bouche rouge is reversing the trend by tackling head-on the major challenge of our generation: reducing waste. All products are redesigned, in close collaboration with the best French scientists and artisans, so as to be 100% rechargeable, reusable for a long time and of course 100% recyclable: re-think, re-fill, re-cycle.