Ocean Health: At the heart of our mission

83% of the world’s water is polluted by microplastics.
Invisible to the naked eye, these particles—originating mainly from the petrochemical industry—invade our oceans, the air we breathe, and even our own bodies. The beauty industry is a major contributor, with widespread use of plastics, silicones, and synthetic polymers in both formulas and packaging.

A Radical Stand: Zero Plastic, No Compromise
At La Bouche Rouge, our commitment is unwavering: zero plastic at every stage.
- In our formulas: no microplastics, no silicones, no petrochemical derivatives.
- In our packaging: no single-use plastics, but durable, refillable cases crafted in France.
- In our production chain: a local, circular approach to minimize carbon impact and fossil resource use
Why Eliminate Plastic from Beauty?
Plastic can take centuries to break down. Once fragmented into micro- and nanoparticles, it enters marine ecosystems, threatens biodiversity, and infiltrates the food chain. These particles may also be absorbed by the skin or inhaled, with long-term effects on human health still largely unknown.
Did you know?
- 83% of global waters contain microplastics.
- 100,000 marine animals die every year due to plastic waste.
- Over 50% of coral reefs have disappeared in the last 30 years.
- A single conventional beauty product can contain thousands of plastic particles.
- Every minute, the equivalent of one truckload of plastic enters the ocean.
- Each year, between 8,000 and 16,000 tonnes of microplastics come from the cosmetics industry.
- The Great Pacific Garbage Patch - a floating mass of plastic fragments trapped in ocean currents - is estimated at 1.6 million km² — more than three times the size of France.
- We ingest up to 5 grams of plastic every week — the weight of a credit card. Found in water, seafood, salt and even air.
A Beauty that respects life
Choosing La Bouche Rouge means embracing luxurious, responsible, and transparent beauty.
It means proving that lipsticks, skincare, and fragrances can be created without harming the planet.
It means supporting a cosmetic industry that protects oceans and honors all forms of life.