Lipstick Plum - matte - 91% natural - cold red

An exceptional lipstick, formulated with up to 97% ingredients of natural origin, enriched with hand-harvested St Suliac seaweed from Brittany. Its serum-like texture delivers comfort and long-lasting wear in a vegan formula, free from beeswax, silicone, and petrochemical derivatives.

Available in satin or matte finishes, across a wide range of shades — from delicate nudes to intense reds — designed to enhance every skin tone.

Refillable & eco-conscious: the lipstick refill fits into a La Bouche Rouge leather case (sold separately) or can be used on its own in its recyclable paper sleeve.

High quality: handmade, refillable and durable beauty essentials.
High responsibility: a brand that defends the world of tomorrow.
High performance: natural and long-lasting formulas.

Apply directly to the lips, from the center outwards. For an ultra-precise or more sophisticated lip contour, define the lips with a line of LE CRAYON À LÈVRES. Then apply lipstick using the LIP BRUSH. Take some material from the tip of the lip then apply to the lips starting from the center.

SATIN
Ingredient List : RAL20-WR04.02, RAL20-CHERRY.01, RAL20-LBR07.01, RAL20-FOLIE.02, RAL20-GIEDRE.01, RAL20 - WR02.01, RAL20-LBR13.03, RAL20-WR01.04, RAL20-PRINC.01, RAL20-WR03.02, RAL20-CHLOE.01, RAL20-LBR11.04, RAL20-SELFM.04

INGREDIENTS : Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Bis-Diglyceryl Polyacyladipate-2, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Squalane, Butyrospermum Parkii (Shea) Butter, Stearic Acid, Aluminum Hydroxide, Magnesium Hydroxide, Sorbitan Oleate, Tocopherol, Menthol, Caprylic/Capric Glycerides, Ricinus Communis (Castor) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Sodium Hyaluronate, Alumina, Magnesium Oxide, Sodium Hyaluronate, Hydrogenated Castor Oil, Undaria Pinnatifida Extract

+/- : CI 77891 (Titanium Dioxide), CI 15985 (Yellow 6 Lake), CI 45410 (Red 28 Lake), CI 15850 (Red 7 Lake), CI 19140 (Yellow 5 Lake), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 15850 (Red 6), CI 77499 (Iron Oxides), Barium Sulfate, CI 42090 (Blue 1 Lake)

MATTE
Ingredient List : RAL20-WR04.02, RAL20-CHERRY.01, RAL20-LBR07.01, RAL20-FOLIE.02, RAL20-GIEDRE.01, RAL20 - WR02.01, RAL20-LBR13.03, RAL20-WR01.04, RAL20-PRINC.01, RAL20-WR03.02, RAL20-CHLOE.01, RAL20-LBR11.04, RAL20-SELFM.04
INGREDIENTS : Octyldodecanol, Helianthus Annuus (Sunflower) Seed Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Lauroyl Lysine, Dicaprylyl Carbonate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Bis-Diglyceryl Polyacyladipate-2, Squalane, Butyrospermum Parkii (Shea) Butter, Stearalkonium Hectorite, Stearic Acid, Aluminum Hydroxide, Magnesium Hydroxide, Sorbitan Oleate, Propylene Carbonate, Tocopherol, Menthol, Alumina, Magnesium Oxide, Caprylic/Capric Glycerides, Ricinus Communis (Castor) Seed Oil, Stevioside, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Hydrogenated Castor Oil, Undaria Pinnatifida Extract, Barium Sulfate,

+/- : CI 45410 (Red 28 Lake), CI 15985 (Yellow 6 Lake), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 15850 (Red 7 Lake), CI 15850 (Red 6), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 42090 (Blue 1 Lake)"

VEGAN AND NOT TESTED ON ANIMALS

Our formulas are vegan, without beeswax or petrochemical derivatives, and are not tested on animals.

RED PAPER CASE

The refills are wrapped in water-resistant recyclable paper with no plastic coating. Each mechanism is made of recyclable metal with no plastic. Fully recyclable, they guarantee zero waste.

Fully operational, the paper lip balm can be used on its own, independently of the leather case, or as a refill.

INFINITELY REFILLABLE

Our lipstick case is infinitely refillable and can hold all the House's lipsticks and balms.

FRENCH CRAFTSMANSHIP TO REPLACE PLASTIC

The leather case is handmade from the last metres of leather produced by the prestigious Tanneries du Puy in France.

THE SAINT SULIAC ALGAE
This algae works to hydrate lips, restoring their natural color while enhancing their structure by redefining contours and providing a plumping effect.

THE 3 GOLDEN TREASURES
100% Organic Virgin Jojoba Oil: Protects and nourishes your lips.
Plant-Based Squalane (100% Olive-Derived): An emollient and hydrating ingredient for a silky touch.
Shea Butter: Renowned for its deeply nourishing properties.
HYALURONIC ACID
Hyaluronic acid combined with plant-based castor oil delivers deep hydration for luscious lips.

VITAMIN E
Vitamin E acts as an antioxidant, protecting and smoothing your lips.

A PIGMENT INFUSION
Our pigments are micronized and infused into a plant-based oil, delivering intense color, exceptional comfort, and long-lasting wear.

NO TO MICROPLASTICS
Our formulas are free from silicones and microplastics, ensuring clean beauty without compromise.