Discover art director, content creator and curator Alexis Foreman's simple routine to achieve the perfect brows using La bouche rouge's 100% microplastic-free products and clean, nourishing formulas.


I start out by combing my brows with the dedicated eyebrow brush. The one by La bouche rouge has a unique shape that lets it catch each hair, even the thinnest. It’s elegant and easy to use, and is handcrafted from beech wood and vegan hairs in Osaka, Japan, following the tradition of Kaizen calligraphy.

I then go in with the eyebrow pencil to shape and define. It lets you subtly intensify and sculpt your brows while caring for them thanks to its formula made from 98% natural origin ingredients. The pencils come in four hues adapted to all: blond, light brown, dark brown and black.

Lastly, I top it off with the Sérum Sourcil to set and tame my brows for a clean, natural finish that lasts. I love its clean, 93% natural origin ingredient formula, plus the fact that it’s the first in the world in a 100% recycled glass tube, free from plastic.

Alexis Foreman. Art director, content creator and curator Alexis Foreman first developed a loyal following through her blog Style Memos. She has since gone on to collaborate with brands spanning the fashion, beauty and lifestyle industries, lending her discerning eye and distinctive, minimalist style.

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